Objective can conduct an eye tracking study for you, in the areas of shopper research, market research or usability testing.

We use Tobii Eye Trackers with Tobii Studio™ and Attention Tool software for evaluating interactive media such as websites, software, e-mail campaigns, on-line advertising & websites, computer games, interactive TV,  supermarket shelves, in store merchandising and POS, packaging, print advertising and TV commercials.

We can help you to find out exactly where people are looking! Where does their gaze move around a shopping environment? Where do they look on a shelf? Which packaging is most effective? Do they see your ad, product or call to action or do they ignore it completely? Where do they look on a computer screen?

Eye Tracking outputs

The gaze path image on the left shows the path of someone's eyes across a screen. The larger the dot the longer they looked a something on the screen.

The heat map image on the right shows the areas of focus on the screen.