Eye Tracking is a technology that makes it possible for us to know exactly where a person is looking. Eye tracking works by reflecting invisible infrared light onto an eye, recording the reflection pattern with a sensor system, and then calculating the exact point of gaze using a geometrical model. Once the point of gaze is determined, it can be visualized and shown on a computer monitor.

Currently, some of the major uses for Eye Tracking analysis are academic research (e.g. cognitive science, psychology and medical research), shopper research, market research (e.g. evaluations of advertising or package design) and in website usability studies.

You can purchase or rent Eye Tracking hardware and software for your own use, or you can simply hire the EyeTrackLab facility for one or more days to conduct a single study. Alternatively, you can commission us to conduct an eye tracking project for you.

Eye Tracker Sales

Objective Digital is the Australasian reseller for Tobii Technology Eye Tracking hardware and software.

Eye Tracker Rental

Rent an eye tracker month to month.

EyeTrackLab Facility hire

Our eye tracking lab in Sydney (EyeTrackLab) can be hired for one or more days to conduct your own eye tracking studies, with or without the support of one of our eye tracking consultants.

Eye Tracking Projects

Find out exactly where your people are looking! If you have a project which requires eye tracking research (e.g. shopper research, market research or usability testing), we can conduct the eye tracking study for you.

Eye Tracking Training

We deliver a customised 1 day workshop in 'Eye Tracking'. The workshop covers all aspects of Eye Tracking - Sydney and Australia wide.

Call James Breeze on 0410 410 494 or email jbreeze@ObjectiveDigital.com to get a quote for the purchase or rental of Eye Tracking hardware or software, use of the EyeTrackLab or to commission an eye tracking study.