Eye tracking has become a key method for the usability testing of websites, software, computer games, and interactive TV. It is also useful for studying user interaction with mobile devices and physical products. In the UK, which is considered to be one of the most competitive usability markets, twelve out of the thirteen largest usability companies use Tobii Eye Trackers as a usability tool.
Find significantly more usability problems
It has been shown in a number of studies, that replaying the participant’s gaze during an interview that takes place after the task, will in fact lead to the uncovering of significantly more usability problems than using other known usability methods.
What has also been discovered is that when using this method, a significantly higher task-completion rate is achieved than when applying the conventional think-aloud methodology.
This supports the notion that standard think aloud methodology inflicts upon the user’s behavior, hence giving biased results.
Describe typical user behavior and usability problems
Tobii Eye Tracking solutions provide you with indisputable, objective and convincing data describing user behavior and usability problems.
Through eye tracking data visualizations such as gaze plots, heat maps and gaze replays, findings can easily be presented in your report. Additionally, Eye Tracking data often provides clues about how to solve usability problems.
Immerse in the user experience
Tobii Eye Tracking solutions allow for real-time observation of the participant's eye gaze and user interactions. Invite stakeholders, such as your customer, your design team or web manager, to observe the test. Looking at the user’s gaze in real-time will captivate them and immerse them in the user’s experience.
Objective Eye Tracking offer a range of Tobii Eye Tracking Hardware and Software for use within the field of usability testing.
Call James Breeze on 0410 410 494 or email jbreeze@ObjectiveDigital.com to discuss your usability testing needs.